This service was dreamt up from a long-held view that there was considerable value to be had from offering a way for people to focus on running their businesses without having to fuss about keeping abreast of changes in the world that may affect the way they capture their data.

One fast way to do this is to externalise data-set management and this is where Universal Lists comes in.

The lists published through this service are curated and maintained either by the core team or by third-party contributors. Controls are in place to ensure data is of high quality and maintains standards in terms of ethics, legality and commercial value striving at all times to remove any inappropriate or incorrect content.

It is true that a lot of the sorts of lists you will be using can be sourced publicly on the Internet, but there are very few unified services that allow you to make use of the data easily, quickly and with confidence they will stay up to date.